| 1.
Giving a "FREE" CD to every consumer
that test drives a vehicle will increase showroom traffic. |
| 2. Increase
product recognition with younger drivers as
well as older drivers. |
| 3. Game runs
from a CD (easy storage, no install necessary). |
| 4. Sending your
product information home with each consumer
will increase product knowledge. The information will be retained by the
game and its service / maintenance database for an extended period. |
| 5. Customers
will realize that your dealership(s) & service
department(s) are there to help them. |
| 6. Consumers
will realize recycling and the community are
important to your company. |
| 7. Consumers
will learn that your dealership(s) recycle
oils, coolant and batteries. |
| 8. The
software will educate owners about importance
of preventive maintenance. |
| 9. Easy access
to new product information through a link to your
company's web site. |
| 10.
Children will want their parents to take a test drive
to receive the "FREE" CD game. |
| 11.
Your salespeople will have more consumers to talk to. The software can be
displayed in an "open video loop"
inside the showroom. Consumers can receive a "FREE"
copy in exchange for their name, address and phone number. |
| 12.
Future drivers will have your product and dealership information in
their homes (and on their computer) from an early age. |